“Hoo-Hoo” Why the Owl?

“Hoo-Hoo” Why the Owl?

You might wonder why I chose an owl to be part of my logo, identity, and brand. It’s very personal to me—my late Mother or “Mum”, as I called her (the native Pittsburgher in me!) collected owls. Her love started with a family of owls that lived in a tree just outside...