Blog

Is It Time to Rebrand? A Checklist for Refreshing Your Business Identity

Rebranding is a big step for any business, but it can be a game-changer when done right. Whether you’re trying to stay competitive, align with evolving values, or target a new audience, rebranding can breathe new life into your company. Not sure if it’s time? Use this...

Why Your Website Needs a Refresh: The Importance of Upgrading an Outdated Site

In today’s digital-first world, your website is more than just an online presence; it’s the heart of your business’s identity, communication, and sales strategy. If your website is a few years old, it might be time to consider a redesign or upgrade. Here’s why...

Begin 2025 Strong: The Power of Revamped Marketing Goals and Strategies

As the calendar flips to 2025, businesses everywhere have a fresh opportunity to rethink, refocus, and reenergize their marketing efforts. The start of a new year isn’t just symbolic; it’s a chance to assess what worked, address what didn’t, and set the tone for...
3 Tips for A Splendiferous Social Media Strategy

3 Tips for A Splendiferous Social Media Strategy

Introduction to Social Media: As business owners and employees, we are aware of the importance of social media marketing. The opportunities and advantages offered from integrating social media marketing into your overall marketing strategy are endless. Social media...

Drive Local Sales for Your Business

Drive Local Sales for Your Business

From ethics to aesthetics, shopping local comes with a bounty of benefits. Local restrictions, working from home and a growing preference for digital transactions have catapulted our shift to online shopping. In some instances, this has made it really difficult for...

The Hidden Influence of Your Logo

The Hidden Influence of Your Logo

When was the last time you hired a company or purchased a product because of their logo? You’re thinking probably never, right? (Unless it’s McDonald’s maybe, because there is something magnetic in those golden arches, don’t you think? We’ll get to that in a second.)...

SEO: How it Works & Growing Your Online Presence

SEO: How it Works & Growing Your Online Presence

Do I need SEO? Why do you have a website? Do you want to share information or show off a portfolio? Do you want to sell online or take bookings? With more than 500,000 websites being set live each day, it’s important to nurture, promote and grow your website in order...