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Are your backlinks holding you back?

Do you need Backlinks for SEO? If you’ve ever dabbled in the world of SEO, you’ve probably come across the term ‘backlinks’. For many business owners and marketers, it’s a word that evokes mixed emotions. Much like the phrase ‘corporate team-building’. But unlike...
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Is It Time to Rebrand? A Checklist for Refreshing Your Business Identity

Rebranding is a big step for any business, but it can be a game-changer when done right. Whether you’re trying to stay competitive, align with evolving values, or target a new audience, rebranding can breathe new life into your company. Not sure if it’s time? Use this...
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Why Your Website Needs a Refresh: The Importance of Upgrading an Outdated Site

In today’s digital-first world, your website is more than just an online presence; it’s the heart of your business’s identity, communication, and sales strategy. If your website is a few years old, it might be time to consider a redesign or upgrade. Here’s why...
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What are your Social Media Habits?

What are your Social Media Habits?

There are 3.48 billion social media users in 2019, with the worldwide total growing by 288 million (9 percent) since this time last year. (Source: We Are Social) It’s safe to say that social media is here to stay. All data indicates that more and more businesses need...

Would You Fly an Airplane Without Lessons?

Would You Fly an Airplane Without Lessons?

Today I’m flying for business and it got me thinking about doing things that we aren’t trained to do. For instance, who would ever consider flying a plane without going through ground school or flying lessons to obtain a license? I certainly wouldn’t—and I’m hoping...

“Hoo-Hoo” Why the Owl?

“Hoo-Hoo” Why the Owl?

You might wonder why I chose an owl to be part of my logo, identity, and brand. It’s very personal to me—my late Mother or “Mum”, as I called her (the native Pittsburgher in me!) collected owls. Her love started with a family of owls that lived in a tree just outside...