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In today’s digital world, online reviews can make or break a business. Whether positive or negative, they hold significant weight in shaping public perception and influencing potential customers. One of the most impactful ways to take control of your online reputation...
AI is everywhere What started as geek-fest chatter at a LAN party is now a topical conversation piece on your daily commute. (Well, if people actually spoke to each other on the way to work then it would be.) Everyone is at it. In fact, even the old lady at the post...
It started with an email It started with an email from a travel operator. The type of travel agent which books your travel for you. That takes care of everything. The email had a great subject line and began with a captivating story about a little piece of history. It...
Summer going full swing, no time for shy Business blooming, must catch their eye A buzz in the air, wind in your sails Ride that momentum, blaze some trails Stand up. Stand out. New branding adorned Your business: A sunflower, majestic and tall Summer chic is dashing....
You’d be forgiven for thinking that selling online is a completely different kettle of fish. The truth is, although it may be a different type of kettle, the fish have very similar tendencies. Our attention span may be shorter today. And there is an incredible amount...
FINDING YOUR VOICE – ESTABLISHING YOUR BRAND TONE OF VOICE & REPLICATING IT What does tone of voice mean in branding? Your voice is the essence of how you express yourself, your values and your mission as a business in written and spoken communications. The tone...
Pique their Interest: Pre-show direct mail & Introductions Capture Attention: Expo Display Stands & Branded Clothing Engage a Crowd: Scratch cards, Promo & Freebies Collect Data: Request a Free Audit, Claim a Discount, Enter a Competition Follow up:...
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