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As the calendar flips to 2025, businesses everywhere have a fresh opportunity to rethink, refocus, and reenergize their marketing efforts. The start of a new year isn’t just symbolic; it’s a chance to assess what worked, address what didn’t, and set the tone for...
You’d be forgiven for thinking that selling online is a completely different kettle of fish. The truth is, although it may be a different type of kettle, the fish have very similar tendencies. Our attention span may be shorter today. And there is an incredible amount...
FINDING YOUR VOICE – ESTABLISHING YOUR BRAND TONE OF VOICE & REPLICATING IT What does tone of voice mean in branding? Your voice is the essence of how you express yourself, your values and your mission as a business in written and spoken communications. The tone...
Pique their Interest: Pre-show direct mail & Introductions Capture Attention: Expo Display Stands & Branded Clothing Engage a Crowd: Scratch cards, Promo & Freebies Collect Data: Request a Free Audit, Claim a Discount, Enter a Competition Follow up:...
AS A LOCAL STORE, WHAT DO I NEED TO KNOW TO START SELLING ONLINE? We know that having an online presence and selling online is vital for businesses that want to thrive. Especially against the backdrop of increasing sentiment toward shopping online and restrictions...
Introduction to Social Media: As business owners and employees, we are aware of the importance of social media marketing. The opportunities and advantages offered from integrating social media marketing into your overall marketing strategy are endless. Social media...
When was the last time you hired a company or purchased a product because of their logo? You’re thinking probably never, right? (Unless it’s McDonald’s maybe, because there is something magnetic in those golden arches, don’t you think? We’ll get to that in a second.)...
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