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In today’s digital world, online reviews can make or break a business. Whether positive or negative, they hold significant weight in shaping public perception and influencing potential customers. One of the most impactful ways to take control of your online reputation...
There really is a lot to think about. Google uses over 200 (known) factors in its algorithm. And they experiment all the time. In fact, in 2018 they made over 3000 improvements. That’s almost 9 times a day, on average. And so keeping your website finely tuned as the...
You’d be forgiven for thinking that selling online is a completely different kettle of fish. The truth is, although it may be a different type of kettle, the fish have very similar tendencies. Our attention span may be shorter today. And there is an incredible amount...
FINDING YOUR VOICE – ESTABLISHING YOUR BRAND TONE OF VOICE & REPLICATING IT What does tone of voice mean in branding? Your voice is the essence of how you express yourself, your values and your mission as a business in written and spoken communications. The tone...
Do I need a Website for my Business? Short answer? Yes, your business needs a website. Whether you have just launched a new business or you have been around the business block, a website offers so many opportunities to you. Creating a website will open your business...
If you’re reading this, you must be interested in driving more traffic to your website. You know people already use search engines to find businesses like yours. You’d like to find out what you can do to help get more of those people onto your website. Good news,...
Do I need SEO? Why do you have a website? Do you want to share information or show off a portfolio? Do you want to sell online or take bookings? With more than 500,000 websites being set live each day, it’s important to nurture, promote and grow your website in order...
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