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Social media marketing isn’t just for B2C (business-to-consumer) companies. In fact, B2B (business-to-business) companies can reap huge benefits from using social media as part of their marketing strategy. While the tactics may vary between B2C and B2B, social media...
Hashtags are far from obsolete, and they remain an essential tool in social media marketing, especially for improving visibility, reach, and engagement on platforms like Instagram, X, and yes, even LinkedIn. Here’s why hashtags still matter: 1. Hashtags Increase...
Branding. It's super important. And yes, your business is your brand, but you are also the face of your brand. You are the relationship builder with others to get them to know, like and trust you so that they want to do business with YOU! Photography & Videography...
Forget guerrilla marketing… 2022 is the year of the tiger It’s in the eyes. Focus. Determination. Intent. The world’s most powerful go-getter. The biggest cat on the block. Organically adorned with war-paint, this magnificent creature wears its Game Face with pride....
Introduction to Social Media: As business owners and employees, we are aware of the importance of social media marketing. The opportunities and advantages offered from integrating social media marketing into your overall marketing strategy are endless. Social media...
From ethics to aesthetics, shopping local comes with a bounty of benefits. Local restrictions, working from home and a growing preference for digital transactions have catapulted our shift to online shopping. In some instances, this has made it really difficult for...
Social media is often an under-appreciated and undervalued marketing practice. Business owners generally understand the need for having a social media presence but can fail to recognize just how beneficial it can be to their conversion rates. Social media marketing is...
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